This project was near and dear to our hearts as one of the owners is also a managing partner here at GRID. Etheco is an all natural and organic skincare e-shop bringing up and coming brand from the USA. We developed the name for this brand by combining two of the key adjectives that describe their ethos; Ethical and Eco Friendly. The logo is clean, simple and playful. The incorporation of the leaves add an animated feel that can be manipulated and used for things such as the website. We used the khaki to add some green to the logo and make things feel organic and eco-friendly while cool and on trend at the same time. For the packaging we used Kraft paper to give off the organic and recyclable feel. For the business cards we experimented with texture and color by using various types of recycled paper. This gave off the unique feel making every business card look slightly different.